Why is it that some companies succeed in digital when others fail?
How to stay ahead in the News Media digital age?

Los Angeles
NRIpress.club/Gary Singh Grewal

A new Reuters Institute report that more people are accessing news through a greater number of devices than ever before. The computer remains the most important device for online news.

The media environment continues to change at a faster pace than public service media do. Most public service media are falling behind and are losing touch especially with younger audiences.

In many countries, more people use social media like Facebook as a source of news online than use public service media. Facebook has spread like an infectious disease but we are slowly becoming immune to its attractions, and the platform will be largely abandoned by 2017, say researchers at Princeton University. Social media diversity it seems is key.

The shift to mobile is making news an ever-more expensive arena in which to operate. The news media Companies have invested heavily and are navigating the challenges brought by digital media with sophistication, others are struggling to adapt. The challenges created by an increasingly digital environment won’t go away.

A new Reuters Institute report warns that unless public service media organization’s change their organization to prioritize digital media, mobile platforms, and social distribution, they risk losing touch with their audience.

Online news consumption rose sharply the last two years, following the rapid spread of digital platforms. While mobile apps have started to develop as a new source of subscription revenues but revenue stream also remains small.

Small News organizations were at a severe disadvantage competing against a raft of financially and technologically stronger tech companies. Google, long the dominant player in search ads, has now extended its lead to the rest of the digital advertising market.
According to our survey, there is one hopeful sign for NRI news, it is that the NRI audience (US, Canada, UK, Australia, Middle East and Indian Companies) still turns to the legacy NRI news Media channels they have long known.

The digital challenges are not going to go away:
The US and UK researchers warn that unless public service media organizations change their organization to prioritize digital media, mobile platforms, and social distribution, they risk losing touch with their audience.

SOLUTION: NRI News Media and Indian News Media can make Strong brands with solid reputations by maintaining the financial strength and technological update in coming years.