UK, Dec. 12, 2006

UK Daily Telegraph named NRI Sanjay Vadera of Per-Scent is one of the "40 most successful young entrepreneurs"

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Sanjay Vadera, 37 is chief executive of Manchester-based fragrance distributor Per Scent.

Per-Scent now supplies retailers such as Asda, Superdrug and the Perfume Shop. The company was mulling over a flotation until Icelandic investor Karl Wersson spent a cool £42m on a 65pc stake to keep it private.

Mr Vadera says he has always been a bit of a risk taker, "although it doesn't seem much of a risk when you're a student and living with your parents".

He believes clarity of purpose and determination lie at the heart of his success: "I've always had a vision in mind, and wasn't going to give up at a certain point."

"I think I've got the key qualities to be an entrepreneur," Mr Vadera adds. "My family taught me so much and gave me my confidence."

Mr. VaderaHe started the business while working in a stop-gap job in the menswear section of a department store while he was doing a business and physics degree. "I was always looking at opportunities and there used to be a concession selling jewellery," he recalls. "When the jewellery concession disappeared overnight I asked if I could do perfumes there. I already knew a perfume supplier."