Jatania’s
Lornamead group, which he runs with his three NRI brothers
Cosmetic
King, UK NRI Mike Jatania, Britain's richest Asian businessman
Updated, Feb. 01, 2007
Gary Singh
Lornamead, running under NRI Mike Jatania, 41, with the help of
his hree brothers is a leading manufacturer and marketer of Home
and Personal Care products has acquired Woods of Windsor from Disperse
Group plc (“Disperse”), which went into administration
on February 01, 2007. Mike Jatania has already amassed a £650m
fortune by building a portfolio of cosmetics and personal care brands
such as Harmony hairspray, Lipsyl lip salve and Yardley perfume
through his family company Lornamead.
Woods of Windsor, established in 1770, is a quintessentially English
brand renowned for its classic fragrances which have extended to
toiletries, gift sets, beauty and home fragrance. Lornamead has
acquired the assets, rights and inventory to all Woods of Windsor
products globally (excluding the retail outlets) as well as the
transfer of the Woods of Windsor team.
Woods of Windsor is a well known heritage brand that has a range
of key distribution channels including pharmacies, gift stores,
department stores and garden centres. The brand generated £18
million in retail sales value in 2005.
Jatania bought the cosmetics firm Yardley, famed for its lavender
soap and talcum powder and as quintessential an English company
as they come, for an estimated $100 million from the US giant Procter
& Gamble.
Jatania is a member of TIE (The Indus Entrepreneurs) and the International
Advisory Council of the Association of MBAs and is evolving a philosophy
which he feels may help to prevent Indian business families from
becoming victims of their own success. Promotion in Indian business
families should be on the basis of merit, he insists, and not automatically
go to the idiot cousin simply because he is family.
He was born in Kampala, Uganda, on February 17, 1965, and arrived
in Britain in 1969 with his parents and three brothers and three
sisters. His grandfather had emigrated from Rawal in Gujarat to
East Africa in the early part of the last century and was eventually
joined in Uganda by his family.
Mike is the CEO of Lornamead. All his fanily as Hindus, they are
devotees of Shreenathji (“an avatar of Lord Krishna”),
and Jatania supports several charities, including Save the Children,
the Prince’s Trust, the Duke of Edinburgh’s Award and
number of others, both in Britain and in India. He is also a trustee
of the Tamasha Theatre Company.
All his family lived in Leicester for ten years and move to London
in 1979, Jatania played cricket for Leicestershire U-13 where he
was a useful wicketkeeper batsman. Later, after a brief stint at
Dulwich College, the south London public school, he studied accountancy
at South Bank University before entering the family business after
a life-changing trip to Nigeria. He relaxes by listening to Indian
music.
The Lornamead Group is a leading manufacturer
and marketer of quality home and personal care products including
brands such as Harmony hairspray, Lypsyl lip balm, Amplex deodorant
and breath fresheners, Ingram shaving preparations and Yardley.
Founded by the Jatania family in 1978, the Group was conceived
originally as a trading house to represent the interests of blue
chip brand owners on the African continent.
Since 1985, Lornamead has been developing and launching its own
brands in various international markets and has built a strong management
team, all of whom have a proven track record in a variety of companies
and disciplines.
In the last eight years, the Group has focused on acquiring brands
from multinational companies including Unilever, Bristol-Myers Squibb,
Procter & Gamble, Sara Lee and Henkel. These brands are typically
household names with strong brand equities which when focussed on
by Lornamead can deliver growth and sustainable profitability.
In December 2002, the Group acquired the Natural White business,
a manufacturer and supplier of both branded and private label products
for the oral care market. The Natural White acquisition enabled
the Group to expand into the North American market as well as providing
a manufacturing base in the region.
Following this, in April 2003 Lornamead acquired Network Health
and Beauty a company with significant sales, marketing, warehouse
and distribution infrastructure to service the UK Market and become
a Headquarter for Lornamead Europe. Leading to Lornamead’s
most recent acquisitions of six Procter & Gamble Brands and
the well loved British Yardley.
The Lornamead Group has a proven track record of operating on a
low fixed overhead base and outsources all non-core and specialist
activities. In recent years, brands owned by the Lornamead Group
have demonstrated that they can deliver operating profit margins
above industry norms.
The Group is now headquartered in the UK with affiliate offices
in Dubia, Jersey, Ireland, Toronto, Lagos, Johannesburg and Cape
Town and has a distribution network that spans over 50 countries,
employing over 400 people directly.
The Jatania family originally came from India, but their father,
an entrepreneur, emigrated to Uganda in the 1930s and moved the
family to Britain in 1970.
The most active family members in Lornamead today are Mike Jatania
(41), who joined the Lornamead Group in 1985 and has been its Chief
Executive since 1990, and his brothers, George (53), Vin (50) and
Danny (47).
In the recent past, the Group has
acquired the following brands:
Brand Category Vendor Date
Harmony--- Haircare Unilever October 1998
Once--- Haircare Henkel Schwarzkopf December 1999
Precision--- Haircare Henkel Schwarzkopf December 1999
Ingram--- Shaving Cream Bristol-Myers Squibb April 2000
Amplex--- Oral Care Sara Lee May 2000
Goldspot--- Oral Care Sara Lee May 2000
Lypsyl--- Lipcare Unilever December 2000
Dubro--- Hand Dishwash Unilever December 2000
Stergene
Natural White
Christy
Te Tao
Sally Hansen
CD
Herbal Essence
Brisk
P&G Brands
(licensing)
Fixonia
Handsan, Crisan
Bristow, Vosene Fabrics Handwash
Yardley
Finesse & AquaNet
|