MNC agent held for multi-crore 
                fraud 
                
                Express News Service 
                
                New Delhi, December 5, 2005
                Express News Service 
              With the arrest of one person, the Delhi Police claim to have 
                unearthed a multi-crore racket where four persons cheated unsuspecting 
                businessmen of crores of rupees by floating a company claiming 
                to be agents of the Korean firm M/s LG Care. 
              In March 2004, the complainant came across an advertisement by 
                a company, India Household and Health Care Ltd (IHHL). The company 
                claimed they were the sole licensee of LG Care for marketing household 
                and healthcare products in India and would soon be appointing 
                agents and distributors. 
               
                The complainant met the director of the company and the accused, 
                Vijay Raghunath Singh (35), several times, the police said. 
              Singh told the complainants that after appointing 
                them as state director- cum-Clearing and Forwarding agent IHHL 
                would place goods of LG worth Rs 2 crore at their disposal. The 
                complainant was also assured that IHHL would also get rights to 
                market other international brands like Rothmans, Hyundai Telecom 
                and Eurolife, said the police. 
              The firms were told that IHHL would spread business to Rs 300 
                crore per month. Following this, the complainants firm paid 
                Rs 1.5 crore to IHHL, the police said 
              The complainants were promised that goods worth Rs 3 crore would 
                be supplied every month and goods worth Rs 2 crore would be stored 
                in their godowns. But the goods turned out to be inferior and 
                less than the promised quantity. In December 2004, IHHL was asked 
                to settle the dues but only assurances were given, the police 
                said. 
              In August 2005, the police registered a case against the accused. 
                Investigations showed that LG had moved court banning IHHL from 
                using their logo and trademark since September 2004, and had initiated 
                action against its own employees who had been hand in glove with 
                the accused. 
              Police found that Singh was an MBA graduate from Administrative 
                Management college, Jainagar, Bangalore. In 2003, he met one K.P. 
                Jairam, an NRI-based in Saudi Arabia. Both decided to form IHHL 
                with their wives Shobha Jairam and Aishwarya Singh. The accused 
                then, in connivance with some officials of LG, procured a MoU 
                dated November 2 2003, which was later used by them to dupe businessmen. 
              
              Police suspect the Jairam couple fled the country. Investigations 
                show the accused had duped eight other business concerns. So far, 
                the cheated amount is more than Rs 2 crore but officers suspect 
                that the amount would run into several hundreds of crores.
              
              
              LG Care enters the Indian FMCG market  
              April 15 2004: 
              Plans aggressive growth in india and targets a sales turnover 
                of 150 crores in the very first year of its Indian operations 
                
                Plans to expand into all Metros, Mini-metros & towns with 
                a population of over 100,000 by July 2004 
                Will be initially introducing 200 (SKUs) consumer products across 
                8 categories 
                Will be present across the country within first 3 months of the 
                launch
                LG Care debuts in the Indian FMCG market through a sole licensee 
                agreement with India Household and Healthcare Ltd. The company 
                also announced the introduction of its premium consumer products 
                across 8 categories including toothpastes, shampoos, soaps, detergents, 
                diapers, cleaners, cosmetics and hairstyling products. There will 
                be 200 product packs spread over the mentioned categories in various 
                sizes, packs and variants.
              Mr Vijay R Singh, Managing Director, said, "India is about 
                to witness an FMCG revolution with the entry of the Korean chaebol 
                in India. LG Care's commitment is to offering world-class products 
                to help the individual's quest for happy living through healthy, 
                clean and beautiful life. LG Care will provide consumers a wide 
                choice of premium consumer products at reasonable prices. By entering 
                India LG Care has brought the Indian consumer closer to becoming 
                a global citizen. 
              Our mission is to create an Indian operation benchmarked with 
                LG Care internationally and be a formidable force as a FMCG major 
                across key consumer product categories. Our vision is to bring 
                global standards of good living to our Indian consumers."
              Initially LG Care India estimated a turnover of 100 crores in 
                the first year of operations but it has been up scaled to a sales 
                turnover of 150 crores by the year-end owing to the market response 
                and encouragement. The company will be present in all the markets 
                nationally in 3 months time. LG Care products will be available 
                in all cities and towns with a population of 100,000 and above.
              The company has planned an aggressive marketing, advertising 
                and promotions campaign. Like in all its activities, the company 
                is looking at an innovative mix of advertising, direct marketing, 
                events and promotions to establish a close and long-term relationship 
                with the Indian consumer. The company also has a strong research 
                focus to be able to generate valuable consumer feedback and inputs 
                for the company. 
              About LG Care: 
                LG Care's international range of Fast Moving Consumer Goods (FMCG) 
                enters India through a sole licensee agreement with India Household 
                and Healthcare Ltd (IHHL). LG Care forays into the Indian market 
                with over five decades of International Expertise in the Healthcare, 
                personal care and grooming industry, all this with the strong 
                parentage of the "LG Equity" in India, which is synonymous 
                for superior quality, revolutionary technology & Constant 
                Innovation. 
              Internationally LG Care had been incorporated long before their 
                foray into electronics business. LG Group was established in 1947, 
                the second largest conglomerate in Korea & currently operates 
                in over 120 Countries globally. LG Household & Healthcare 
                Ltd is one of the 42 companies under the LG group. 
              LG Care internationally has over 200 high-quality consumer products 
                in over 20 FMCG categories. From ultra-whitening toothpastes, 
                enzyme-based detergents, multi-action ion-silk treatment shampoos 
                to nature-based skin-care soaps, the list of technologically advanced 
                products is endless. All of which are manufactured at their state-of-the-art 
                factories spread across 200 acres of land in Korea.
              LG has so far dedicated over Rs. 9000 crore to product innovations. 
                The brilliant R&D team has consistently won a host of international 
                awards for their product technology. The very same technologically 
                advanced LG Care's range of products that most of the consumers 
                in advanced countries have been using, will be available in India 
                at affordable prices.