Jan 15, 2004
London's Kiss 100 has signed up Rishi Rich for a Friday
night slot, making him the first British Asian artist to be signed up
by the EMAP owned dance and Urban music radio station. Rishi Rich will
be joined by Juggy D and Jay Sean, who performed on his last single
Dance With You (Nachna tere naal), and other members of the 2 point
nine crew.
With the single reaching 12 in the charts and Rishi
Rich having produced recently for Britney Spears and Craig David among
others, 2003 was the year that he broke into the mainstream with his
production skills. The show will be playing mixes and music where 'East
meets West'. There's little doubt the announcement signals the recognition
of the Urban Asian music scene within mainstream Britain.
Rishi Rich said: "This show is another leap forward
for the growing British 'Urban-Desi' street music scene. It reflects
the breadth of music playing in both Asian and mainstream clubs across
the UK, mixing up our unique sound with R&B, hip-hop, dancehall
and all manner of street genres. We'll be bringing in live instruments
and drum machines, producer battles and live guests as we continue to
experiment and break new talent. Kiss is now where East meets West."
The dance music station has also signed up superstar
DJ Mark Ronson who most recently grabbed the limelight with his single
'Ooh wee!'.
Kiss 100 is launching its new weekend line beginning
from Friday 30th January. Names such as UK Technics DMC Mix champion
DJ Skully, house legend Tom Stephan, Adam F and the king of UK Garage
EZ lead a line-up spanning R&B, Hip-Hop, House, Trance, UK Garage,
Nu Skool Breaks, Drum 'n' Bass, Electro, Reggae, Jazz, Rap and Soul.
Kiss 100 has however joined the party late, with the
BBC having led the way. BBC Radio 1 already hosts a late night Saturday
slot with Bobby Friction & Nihal and Panjabi Hit Squad have their
show on BBC 1Xtra on Tuesday nights.
You can catch Rishi Rich's new radio show at 12 am on
Friday nights / Saturday mornings starting 30th January.