Man, Happy Man"
By Lord Bill Lall of Woodlands in Britain
Bill Lall tells his own inspiring, rags to riches
story in "Rich Man Happy Man". This is a
book for the person who dreams of becoming a happy
millionaire. Bill Lall takes the reader on a journey,
when he left India for England, a lonely, poor and
dejected man, till when he becomes a millionaire,
with many properties and the title of a Lord
Doing things our way
London, Feb. 01, 2005
Forget Dale Carnegie, a new breed of Indian authors
are fast churning out their own self-help books for
a readership tired of Western lifestyle concepts.
"Beyond a point foreign examples are just that
- foreign," Anil Bhatnagar, motivational speaker
and business guru, says. "More and more people
here (in India) want books that relate to their circumstances,
their way of life," said Bhatnagar, author of "Success
The book begins with the tale of a village barber who,
after experiencing a minor accident with a car, would
run up a tree every time he saw a car approaching.
Bhatnagar, who has written for the Covey Leadership
Centre`s Personal Excellence and Executive Excellence
and has big corporate clients like Airtel, BHEL and
Indian Oil Corporation, uses the example to talk about
how companies and those who lead them react to adversity.
Indian readers and companies are increasingly demanding
examples closer home, which is boosting the market for
self-help books in the country, said K. P. R. Nair of
"Self-help books are a rage in not only English
but also Hindi and other vernacular languages,"
said Nair. "In fact, (management guru) Shiv Khera`s
`You Can Win` sold more copies in India in Hindi than
"For many years, motivational and self-help books
written by foreigners were a big hit even in vernacular
languages and these authors obviously had no clue about
Indian circumstances. So, Indian authors started to
fill this gap.
"Actually self-help books written in India have
a big market, they can even be sold in other developing
countries where people can learn from our experience."
Agreed Shobit Arya of Wisdom Tree: "Literally
dozens of Indian writers are coming up with self-help
"For years, all the American books like `How To
Win Friends and Influence People` and `Who Moved My
Cheese` were being lapped up and then, I think, Indian
authors felt, `Why can`t we write inspirational stuff
for our audience?`
"And the readership also is slowly accepting Indian
authors who write about instances they can easily identify
That`s exactly what Vineet Bajpai felt when, four-and-a-half
years ago, he wanted to start a company and went hunting
for a guidebook.
"I found a lot of foreign books about foreign
conditions of business but nothing for India,"
said Bajpai. So the 26-year-old just wrote his own,
called "Build From Scratch", one of the country`s
first books on young entrepreneurship.
"After a year of me starting my company, I wrote
a book on how to start a company in India - especially
if you have no money," said Bajpai about the 210-page,
part pep talk, part street-smart mantra of doing business.
It is the sort of spirit Lord Bill Lall of Woodlands
in Britain, a non-resident Indian, says his book "Rich
Man, Happy Man" promotes.
He says Indians need to delve into their roots to find
success rather than aping the West.
"The secret is to have an Indian heart but a Western
mind. The ancient Indian texts are full of advice about
how to succeed but we haven`t been able to tap that.
"And that`s what people like me are trying to
do - give Indians the wisdom that the culture already
Agrees Rashmi Datt whose book "Managing Your Boss"
has just been published. "A lot of times, the circumstances
through which Indians go through are very different
from the West. You can`t really always apply help techniques
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