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NRI News,
Bahrain, June 18, 2006 For the last two weeks, I have been taking stock of Rakhi Sawant and Mika Chumma-Chummi episode and was intrigued to see how Indian electronic media and print media have been presenting it in an irresponsible and sensational manner without realizing and understanding the impact and implications on the society and new generation. It is pity and shame to observe that by overcasting and focusing on such trivial artists who seem to have no ethical standing, the electronic media has been giving them such undesirable attention. For example, this week Zeenews bombarded with photos of persons with doubtful characters Rakhi Sawant -Mika. Since there is strong competition among these TV news channels, Starnews also focused and showed the same scenes several times. It invited in its news program one journalist and one media publicity expert to draw inferences that this episode was very well pre-planned in order to gain cheap publicity stunt by these artists. Then the experts were quizzed, to what extent Rakhi and Mika will gain from this publicity stunt? It looks to us that these news channels have left only two news items in their kit in order to woo viewers i.e. Bollywood scandals and Dawood Ibrahim and Abu Salim stories which they have telecasted thousands times. There is strong public perception that newschannels and print media have been playing substantial role in showing socially undesirable elements as national. HEROES". The disgraceful episode of Rakhi-Mika is similar to what used to happen in Mumbai ladies dance bars. Raising questions: 1. Who is this Rakhi Sawant? Is she a role model for Indian youth or a role model for journalists and reporters who feel proud to flash such news again and again about her. Stars and artists have to meet several people in their profession like in any other profession. They attend parties also. But, I am asking what is this Page 3 party culture? Why she attends such parties when she knows that these are fraught to high risk? Being a lady she has certain boundaries too. From her talks and presentations, it clearly appears to us that she has no good educational background. By moving hips and body indecently, do they become great artists? 2. Who is this Mika or Sika or Tika? Is he a role model for Indian youth? His brother was also accused in so many scandals. If they are good artists, they should behave decently in public places. Their way of talking and actions in public places remind us the rustic humor of 18th century. 3. These episodes also remind us of the changing face of Indian society and the rapid deterioration in our society's traditional and ethical values. However, in this decline, electronic media also plays a key role. Many times, they forget that by showing such programs with big bang and funfare, what consequences and impact will it create on our children and youth who are already 'DISHAHIN' (lacking proper direction). Let me remind them : "In India, media is a very powerful medium, especially the Satellite Television Channels. It is one of the most important factors that play a significant role in shaping public opinions, beliefs and disseminating correct information and knowledge with a huge responsibility on its shoulders. It has far reaching affects on societies, businesses, and governments." 4. Today, the electronic media attracts the best talent of the country. When talented people work in this industry, the society expects from them to act in more accountable manner and provide it those news stories which will increase their knowledge, sources of information and inculcate a feeling of responsibility towards the society. The low quality news stories such as about Rakhi Sawant and Mika may misguide them leading to increase in crime rates in the society. However, these electronic media are very much concerned about raising their TPR. 5. Many programs produced by these electronic media are also of high quality. Why can't they maintain all the time that standard? 6. These newschannels should understand that it is the common people, intellectuals, entrepreneurs, technical professionals who make up this nation and will take it forward to the 21st century and not by the people of doubtful characters.
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