NRI Kunal Basu does not believe in writing about alienation like other NRI writers

Kunal Basu is a Reader in Marketing at the Saïd Business School and Templeton College, Oxford University. Prior to Oxford, he was a tenured Associate Professor at McGill University and Director of the Powercorp Centre for International Management Studies, Montreal, Canada.

A PhD from the University of Florida, Basu has published extensively in areas of branding strategy, brand loyalty, international marketing, consumer behaviour and advertising. His articles have appeared in leading journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Canadian Journal of Administrative Sciences, Journal of Brand Management, Sloan Management Review and California Management Review, in addition to numerous conference proceedings and edited books.

Basu’s recent research focuses on the interface between strategic marketing and corporate social responsibility, drawing on theoretical perspectives from philosophy, and social and organisational theory. His research on customer loyalty (1994) won the Sheth award for the best journal article from the Academy of Marketing Science. He has received the Citation of Excellence award for his article, “Beyond Selfishness” published in the Sloan Management Review (2002). He has been rated among the top 100 management scholars (Thought Leaders Network, 2003) and received the prestigious International Visiting Scholar fellowship from the Coca Cola Centre for Marketing Studies, USA. The Renmin University of China (Beijing) has conferred upon him an honorary visiting professorship in recognition of his contribution to marketing research and education in China.

Over the past 15 years, Basu has been involved in senior executive education in 16 countries in four continents. Besides directing Oxford’s flagship Advanced Management Programme, he has designed/taught open, consortium, and company commissioned programmes in the UK and the EU; USA and Canada; Asia, including China, Japan, Korea, India and the ASEAN; West Africa; and Latin America. He is a recipient of several teaching awards including the Royal Bank Teaching Innovation award. Dr Basu consults regularly for major international corporations, multilateral agencies and government departments.

Dr Basu is the author of three novels:

• The Opium Clerk (2001)- traces the opium trade in the 19th century.
• The Miniaturist (2003)- is set in the court of the Mughal Emperor Akbar.
• Racists (2006)- is set in the Victorian era, and could very well be the first Victorian novel written by a non-Saxon.

Kunal Basu does not believe in writing about alienation and the search for one’s roots like other expatriate Indian writers. He prefers the strange to the familiar, and so all his novels so far have a historical setting.

Kunal Basu is an Associate Professor in the Faculty of Management, McGill University, and a Fellow in Strategic Marketing, University of Oxford, Templeton College, where he is also the Director of the Oxford Advanced Management Program.

• Kunal Basu
  Kunal Basu was born in Calcutta but has spent much of his adult life in Canada and the USA.
• He has taught at the McGill university and been a Professor of Marketing at Templeton College, Oxford University, England. He has also acted on film in India, and written a screenplay Snakecharmer, as well as written and directed two documentaries.