Kochi, Aug 09, 2004
Eventus Integrated Management Pvt. Ltd.
Eventus Integrated, one of the top below-the-line communication agencies
is launching India's biggest NRI festival in Kochi. The festival kicks
off on August 12, 2004. It is titled 'Gulf of Joy' and will attempt
to bring all NRIs and families from Kochi and neighbouring towns under
one roof and try to improve the quality of their lives.
Vinod Nair CEO of Eventus says, “There are approximately 70,000
NRIs coming into the Kochi International airport during the annual homecoming,
a month prior to Onam and the NRIs splurge on a wide range of products
and services. We wanted to leverage this unique opportunity with a focused
offering for them.”
'Gulf of Joy' is a four day exhibition-cum-seminar, which will bring
a host of brands to interface with the NRIs. The event has a series
of interesting mini-events designed exclusively for the NRI and his
family members. The total investment on the event is in the region of
Rs 25 lakh.
HDFC Bank is the main sponsor with Samsung & Tata AIG as the co-sponsors.
“Like all our properties, this initiative will be heavily promoted.
We are investing in advertising in the leading dailies, television channels,
outdoor, extensive merchandising and ground promotions. We will also
be present at the Kochi International Airport to personally invite prospects
to the event,” says Mr Nair.
At the event: a stage and ramp infrastructure for a product capsule
show, exclusively for participants, everyday. Seminars, workshops and
contests for the NRI and family such as:
A special entertainment area, including a centre-stage for product
demos, cultural and fashion shows etc. Stall participants also get product-showcasing
time.
Access to Gulf Placement Agencies for lateral job movements & placement
advice and services for friends and family.
Seminars on financial services and products and advisory services for
better returns on investments.
Seminar on statutory obligations, tax management tips.
Seminar on rights and responsibilities of NRIs.
Workshop for NRI housewives on coping with additional responsibilities.
Cultural shows and pageantry.
'My NRI Dad' painting competition for children and 'My Gulf of Joy'
quiz contest.
A blitzkrieg of events combined with the availability of your products
and services would be the ultimate extravaganza for the NRIs.
Nair adds, “As an agency we are looking at the NRI community very
seriously and therefore Gulf of Joy is only the first of the many initiatives
in store for them.”
For further information please contact:
Shyam Sunder
General Manager - Business Development
Eventus Integrated Management Pvt. Ltd.
Ph: 98414-17500