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Hindi films were sold overseas at high prices due to NRI population..

Bollywood Goes Global!

December 23, 2005
Sandeep Hattangadi
Cybernoon


India has always been the largest film making country in the world. It makes about 800 films in various Languages, but it hardly had any international presence. Hollywood was the only film industry that had an audience all over the globe. We just had to make do with shooting in beautiful locations like the Swiss Alps or the Tulip Garden in Amsterdam. But around the 90’s there was a great resurgence in the overseas market for Hindi Films. The NRI population in the UK, USA & Australia were thronging to watch Hindi films. The overseas rights of Hindi films were sold at astronomical prices.
The success of ‘Hyderabad Blues’ started the trend of Hinglish films. Directors like Mira Nair & Gurinder Chhadha made crossover films, which found ready audiences in urban metros. The multiplex audience became a brand for the filmmakers. Films were made keeping the multiplex audience in mind. The Hollywood majors who began dubbing their films in Hindi and other regional languages observed this trend, and it did good business.
The appeal of the Indian stars was now internationally acclaimed. Shah Rukh Khan and Aishwarya Rai became international brand names. Any show and event starring Hindi film stars was a sell out in any part of the world. The IFFA awards became a global event. Ash was invited on the prestigious Oprah Winfrey Show. Indian Films were appreciated at the Cannes & Oscar’s. Hollywood producers like Willard Caroll came to India to make ‘Marigold’ starring Salman Khan. A big entertainment conglomerate like SPE (Sony Pictures Entertainment) that previously had an interest in the music industry has now launched a big film to be directed by Sanjay Leela Bhansali. The film ‘Sawariya’ might just be the launch vehicle for Rishi Kapoor’s son Ranbir Kapoor and Anil Kapoor’s daughter Sonam in the romantic lead.
Ram Gopal Varma is to direct an international project, ‘Within’ for Percept starring big Hollywood stars. Percept is producing ‘Tree Of Life’ starring Colin Farrel. Looks like soon it’s time for the biggies of Hollywood like Warnar Bros, Columbia Tristar & Miramax to shine on the Indian silver Screen.

 

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