NRI Dimension
Music will invest Rs 10 crore to manufacture portable
and high-tech audio and video systems
Ahmedabad, January 21, 2005
THE IT VALLEY - PART IV
Dimension Music Systems was launched in December 2004 by Ashwin
Patel, a non-resident Indian, to manufacture and market in
India hand-held audio video systems under the newly-formed
brand DMS.
Taking advantage of the schemes and incentives offered under
the Electronic Hardware Technology Park (EHTP) and Software
Technology Park of Indian projects, Dimension Music Systems
Pvt Ltd has decided to manufacture portable and high-tech
audio and video systems at the Gandhinagar-based Creative
Infocity.
A memorandum of understanding to this effect was signed by
the company at the recently concluded Vibrant Gujarat Global
Investors Summit.
Dimension Music Systems, which will make an initial investment
of Rs 10 crore in the project, has identified the UK, South
Africa and Middle East as markets where these devices will
be exported.
However, under the EHTP scheme, 50 per cent of all exported
units can also be sold within the country.
While company officials were not available for comment, Anupam
Saxena, general manager, marketing, Creative Infocity, said:
The company has chosen Infocity as its manufacturing
base because of the good infrastructure available here and
also the fact that besides enabling exports, 50 per cent of
goods can be sold within the country.
The company will be part of the ACi group of companies chaired
by Hirji Patel, chairman and managing director of ACi (Asia)
Ltd, which already has a base at Infocity.
The company will adopt both direct and indirect marketing
strategies offering latest technology products at competitive
prices to ensure high volume sales and significant market
share.
The technology incorporated within DMS audio and video systems
will mean lossless recording and reproduction of high quality
sound and motion video without the use of any destructive
media such as tape cassette and CD-ROM.
It will mainly focus on portable audio and video systems for
the first quarter of 2005. In the second quarter, the company
intends to move on to the manufacture and supply of quality
and affordable systems for household, industrial and motor
vehicle use.
The DMS products that will be launched include DMS 2501, a
low-cost MP3 player with all basic functions, DMS 2503 - the
smallest and lightest MP3 player weighing only 25 grams with
all features and DMS CS100 - a small stylish MP3 player with
colour screen.
Other products that will be manufactured at Infocity include
DMS Mini i-Cube, a hand held juke box with 4 GB of storage
space, DMS i-Cube, a small and sleek hand held portable media
player with 3.5 inch touch screen and video playback capabilities.
|